The slaying of a wild bull by Comancheros, and the subsequent reporting of the event by a pretty reporter Sally, raises the ire of townsfolk with the resulting tension causing the slaying of the Comancheros flock of sheep. The wounded Comancheros shepherd manages to get to his people where the sheep slaying stirs up the Comancheros community.
This in turn causes the Comancheros leader Sosentes to capture Colonel MacKenzie and the reporter Sally for a ransom to pay for the sheep.
The town sheriff is determined to thwart the ransom demand in order to prevent further kidnappings which leaves Colonel MacKenzie in the unenviable position of trying to save Sally unaided.
This in turn causes the Comancheros leader Sosentes to capture Colonel MacKenzie and the reporter Sally for a ransom to pay for the sheep.
The town sheriff is determined to thwart the ransom demand in order to prevent further kidnappings which leaves Colonel MacKenzie in the unenviable position of trying to save Sally unaided.