- MacKenzie is in New Mexico to buy cattle when he meets a female New York writer who takes an interest in the local Comancheros who are hated locally and especially by the Sheriff. Her story results in her kidnapping and trouble for all.
- While on a trip to buy cattle, Colonel MacKenzie becomes involved in the affairs of a woman reporter and a group of former Comancheros who are now trying to make an honest living raising sheep. The reporter is unaware of how dangerous the west can still be. In writing a story about the group, the reporter has mentioned their hunting down of a maverick steer. Gossip in the town fails to note that the steer was a maverick, and a group of cattle ranch workers respond by killing the sheepherders' entire herd. The leader of the former Comancheros, Sosentes, responds by kidnapping the reporter and Colonel MacKenzie and holding her for ransom while releasing MacKenzie to return in 48 hours with a $25,000 ransom to pay for the lost sheep and herder who was shot. Unfortunately, MacKenzie finds that the local's hatred of Comancheros far exceeds his concern for the woman's safe return and that Sheriff Parks is the worst due to losing an eye to them when he was young.—rbecker28
- The slaying of a wild bull by Comancheros, and the subsequent reporting of the event by a pretty reporter Sally, raises the ire of townsfolk with the resulting tension causing the slaying of the Comancheros flock of sheep. The wounded Comancheros shepherd manages to get to his people where the sheep slaying stirs up the Comancheros community.
This in turn causes the Comancheros leader Sosentes to capture Colonel MacKenzie and the reporter Sally for a ransom to pay for the sheep.
The town sherrif is determined to thwart the ransom demand in order to prevent further kidnappings which leaves Colonel MacKenzie in the unenviable position of trying to save Sally unaided.
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