Sun, Sep 11, 2005
Leisurama represented an unprecedented integration of mid-century modern design and bold marketing strategy. It was ahead of its time in its understanding of the role design plays in translating brand values and consumer expectations into architecture. Summer, family, the beach, parties... Leisurama houses made it all seem possible. The film presents all this in a lighthearted and provocative way, extraordinarily consistent with the Leisurama 'brand' itself! - Todd A. Erlandson, AIA, Principal, (M)Arch. and consultant for the television program Monster House