Throughout the fall of 2023, highlights from the 2022 US Open in NYC were used to promote the event for Sky Sports. This included archival footage of nineteen-year-old Carlos Alcaraz as he defeated Casper Ruud, cementing his first grand slam victory, in addition to becoming the youngest male tennis player to secure the world number one ranking. The spot, which aired for several weeks during the 2023 tournament, was narrated by Robert Firth.