How do leisure and work change when we experience them as games? Director Friedrich Rackwitz completes a fitness workout with the support of an app that pushes him to his limits with points, levels and godly workouts. Similarly, service technicians from Bosch are to be pushed to better performance with daily goals set in a playful way. They meet the challenges and are awarded points for smiling. Gamification has become our reality: We can experience playful motivation in all areas of life. In WIN-WIN, sociologists, psychologists and gamification pioneers weigh in on the pros and cons for a society that declares freedom of action a great asset. Do we prefer to be good people or good gamers? And is the new "normal" of motivational enhancement a win-win situation?