Meet Phil Smith, the face of Amazo Tape. Beloved by millions, the commercials have made the actor a household name, his face plastered around supermarkets and on billboards all over the country--but at the cost of his mental health. After years of soul-draining work for the brand that helps provide for his family, Phil dreams of moving on to better things, to a career as a dramatic actor. As he completes his 100th commercial, a new contract from Amazo lands on his doorstep, alongside a less-generous offer from a local theatre to play the role of a lifetime and pursue his true passion, and Phil faces a critical choice on this fateful day.