Unfrosted (2024)
5/10
Sub par from Jerry Seinfeld
9 May 2024
As "Unfrosted" (2024 release; 93 min.) opens, we are in "Battle Creek, Michigan, 1963" and the town's two cereal makers, Kellogg's and Post, are fierce competitors. At that year's Bowl & Spoon Awards, Kellogg's sweeps. Meanwhile Post is trying tom come up with a new concoction...

Couple of comments: this is directed by Jerry Seinfeld (directing his 1st feature length)). He also co-wrote the script, co-produced, and for good measure also stars in it. In other words: this is a Seinfeld product. Alas, the best that I can say is that there are a few funny scenes in it but that otherwise the movie is very uneven, and the sense I got was that everyone is trying SO HARD to make this work, you can practically hear Seinfeld yell "and... ACTION!". It's certainly bot for a lack of on-screen talent: besides Seinfeld (as a Kellogg executive), we also have Amy Schumer (as CEO of Post), Melissa McCarthy (as a Kellogg researcher), and Hugh Grant (as Tony the Tiger), among others. Bottom line: this is okay, but just okay, and nothing more than a quick diversion.

"Unfrosted" bypassed the theaters and was released on Netflix last weekend. I caught it a few days ago. This movie is currently rated only 39% Certified Fresh on Rotten Tomatoes, and the movie shows it. If you are a fan of Jerry Seinfeld or the tv show Seinfeld, as I am, I'd readily suggest you check this out, but with lowered expectations, and draw your own conclusion.
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