It's a classic capitalism tale where original founders with good intentions start a company with the hope of changing the world for good but then money hungry CEOs with deep pockets take over and prioritise quick marketing at the expense of consumers.
I'll admit that maybe the reason I didn't like this documentary could be because I'm not the target audience but I'm sure it didn't need to be 4 episodes long and a 90 minute doc would've been much more engaging. I think it's an important narrative to tell but the documentary didn't inform me of anything new or give me any new perspectives so I felt a bit let down on that front.
They repeated so much information especially in the final 2 episodes that, for me, it started to feel too repetitive and simple. By the 4th episode it felt dragged out with minutes of interview clips just repeating what the audience already knows.
I also couldn't help but feel that by the end of the final episode, I had just spent about 2 hours watching a really longer advert for Juul.
I'll admit that maybe the reason I didn't like this documentary could be because I'm not the target audience but I'm sure it didn't need to be 4 episodes long and a 90 minute doc would've been much more engaging. I think it's an important narrative to tell but the documentary didn't inform me of anything new or give me any new perspectives so I felt a bit let down on that front.
They repeated so much information especially in the final 2 episodes that, for me, it started to feel too repetitive and simple. By the 4th episode it felt dragged out with minutes of interview clips just repeating what the audience already knows.
I also couldn't help but feel that by the end of the final episode, I had just spent about 2 hours watching a really longer advert for Juul.