Revisited it again recently. It is really one of the most masterful comedic moments in television (excuse the hyperbole).
If you haven't heard of it, the setup is basically Fielder convinces a local Los Feliz coffee shop owner to "re-brand" his shop by establishing himself under a "parody law", arguing that calling it "Dumb" Starbucks would not get him into trouble because it would clearly be seen as a satirical "installment".
I won't spoil it here, but the rest, as they say, is history. (i.e. Check Yelp). It's the "true" parts of this episode that make it stand above the other ironic, sardonic and irreverent content out there. What Fielder accidentally stumbles into, we witness in real time...
And it is glorious.
If you haven't heard of it, the setup is basically Fielder convinces a local Los Feliz coffee shop owner to "re-brand" his shop by establishing himself under a "parody law", arguing that calling it "Dumb" Starbucks would not get him into trouble because it would clearly be seen as a satirical "installment".
I won't spoil it here, but the rest, as they say, is history. (i.e. Check Yelp). It's the "true" parts of this episode that make it stand above the other ironic, sardonic and irreverent content out there. What Fielder accidentally stumbles into, we witness in real time...
And it is glorious.