The histories of several American companies are presented, but in a fashion that puts entertainment above information. Several factual mistakes are made, and many of the contributors tell the stories with an air of hind-sighted smugness. Yes, several of the products discussed have deleterious health consequences, but most of these consequences were not known at the time. The stories are presented in an almost reality series fashion with dramatizations that show every entrepreneur facing overwhelming odds and opposition from every direction. Had the focus of the series been directed more towards the impact these companies had on society, a better program would have been the result.
