7/10
kid takes on pepsi
3 February 2023
Four episodes. Mostly narrated by the actual kid, john leonard, who took on pepsi. When a joke in a pepsi commercial goes wrong, john takes pepsi to court. It's 1995, and pepsi hires an ad company to get folks to buy more pepsi. So as a joke, they show a harrier jet being offered for seven million pepsi points. With almost no fine print. The ad they show in this program near the start, at about 4:45, does state "offer not available in all areas. See details on specially marked packages." so john goes to a mountain climber friend todd, who had the financial backing to partner on the deal to actually purchase the points and redeem it for a jet shown in the commercial. We learn a lot about the ad company, and harrier jets. One interesting tidbit- michael avenatti got involved to help leonard's team. Avenatti was more recently in the headlines over president trump's alleged business dealings. To the producer's credit, they do interview jeff mordos, credited as the former coo of pepsi, as well as people on the advertising team. Apparently, there were problems with pepsi promotions in the past. Interesting stuff. Directed by andrew renzi, who does a lot of documentaries. It's an interesting watch, and we hear the actual decision at the end of episode four. Which apparently is now studied in some law schools.
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