Spurlock does what he did well: Go back and see what changed. Chicken this time, and he had a great plan on how to do it.
It's something everybody eats, but just don't think about: That piece of fried chicken on yer plate, what exactly is it, where does it come from, how is it grown, what did it eat, how did it live, how old was it before it was butchered, what did it cost, how was it transported, who gains the most and how did it get on my plate? The most important question isn't even the first: How healthy is it for me to eat?
Fast-food, what started as a very decent hamburger from a locally grown cow on a freshly baked bun became a factory-product by a smart entrepreneur. Now countless such products like fried chicken sandwiches or nuggets have become such products too. It needs to be only one thing: A seemingly fresh, healthy looking product with high profit-margin. But: the cheaper the product, the less the farmer gets paid, but no one wants to 'overpay' for his bun anyway. We've even become so accustomed to the taste that we don't even know what 'real', or even 'good' for that matter, tastes like.
'Holy Chicken' explores that whole process, from start to end, not sparing anyone in the chain, just creating awareness about devious marketing. It's extremely sad that the farmer in this excellent documentary was boycotted, even though he was probably aware that his cooperation would lead him to the guillotine. My heart goes out to him and his family.
Will it help change the industry? Nah, people can't or won't pay more for a chicken sandwich unless they can afford it and such restaurants are near. The large masses will simply ignore it, even though good, or at least decent food is the most important thing in life.
My viewpoint? that was the exact same thing that old guy on the street said: Once in a while you buy it, eat it and think 'why the heck did I put his in my mouth?...' Spurlock also says this well: Has anything changed since 'Supersize Me'? Nope, not the product, just the keen marketing of how to sell the same old unhealthy stuff. It's like a 'healthy' alcoholic cocktail: There's an olive in it, right?
We have a similar program on TV roughly translated as 'The inspection service of (product) value' that investigates the little things you see in the supermarket that you take for granted like 60ct tomato cans (how can you earn money from that?). Also things like 'what does 'free range chickens' actually mean, why is 'Cheddar' cheese not made in Cheddar, or why does Swiss 'Alp milk' not come from the actual Alps' have been investigated by them. They have quite the reputation, so they get stonewalled often.
It's something everybody eats, but just don't think about: That piece of fried chicken on yer plate, what exactly is it, where does it come from, how is it grown, what did it eat, how did it live, how old was it before it was butchered, what did it cost, how was it transported, who gains the most and how did it get on my plate? The most important question isn't even the first: How healthy is it for me to eat?
Fast-food, what started as a very decent hamburger from a locally grown cow on a freshly baked bun became a factory-product by a smart entrepreneur. Now countless such products like fried chicken sandwiches or nuggets have become such products too. It needs to be only one thing: A seemingly fresh, healthy looking product with high profit-margin. But: the cheaper the product, the less the farmer gets paid, but no one wants to 'overpay' for his bun anyway. We've even become so accustomed to the taste that we don't even know what 'real', or even 'good' for that matter, tastes like.
'Holy Chicken' explores that whole process, from start to end, not sparing anyone in the chain, just creating awareness about devious marketing. It's extremely sad that the farmer in this excellent documentary was boycotted, even though he was probably aware that his cooperation would lead him to the guillotine. My heart goes out to him and his family.
Will it help change the industry? Nah, people can't or won't pay more for a chicken sandwich unless they can afford it and such restaurants are near. The large masses will simply ignore it, even though good, or at least decent food is the most important thing in life.
My viewpoint? that was the exact same thing that old guy on the street said: Once in a while you buy it, eat it and think 'why the heck did I put his in my mouth?...' Spurlock also says this well: Has anything changed since 'Supersize Me'? Nope, not the product, just the keen marketing of how to sell the same old unhealthy stuff. It's like a 'healthy' alcoholic cocktail: There's an olive in it, right?
We have a similar program on TV roughly translated as 'The inspection service of (product) value' that investigates the little things you see in the supermarket that you take for granted like 60ct tomato cans (how can you earn money from that?). Also things like 'what does 'free range chickens' actually mean, why is 'Cheddar' cheese not made in Cheddar, or why does Swiss 'Alp milk' not come from the actual Alps' have been investigated by them. They have quite the reputation, so they get stonewalled often.