I just discovered this series and watched the first two episodes of series 2. Some reviewers are comparing it to The Office, but it was cringey (which I didn't overly appreciate) and The Tourist Trap is not. I prefer The Tourist Trap. I thought some of the concepts were very clever and my husband and I both really enjoyed watching it (from Scotland). Especially liked the outdoor scenes and it's a double win for Wales because viewers are being encouraged to visit it.