Morgan does a great job to showcase the different actors in the value chain of the chicken industry. The chicken are treated unnaturally to make them grow fast, the farmers are treated poorly so that they are in debt, the big chicken companies using clever marketing tricks to provide a false perception of the chicken product.
so now what? well, i think the consumers has the power by being active in promoting transparency and fair treatments of the people and animals in this value chain
so now what? well, i think the consumers has the power by being active in promoting transparency and fair treatments of the people and animals in this value chain