As others have (rightly) said, the main character is way too annoying to invoke any audience-sympathy. The two friends are equally annoying and the acting is awful generally. In the case of the friends, the actors may have been trying to behave like non-actors trying to act out the Fear Inc thing but it's still very annoying to watch.
Horror aside, it sends the wrong message to people: you can act like a complete fool (the guy is a total slacker who thinks it's cool to throw water-bombs into the street that cause damage to vehicles), drink and party all the time even after you have left college and life will always deal you a good hand ...WRONG.