It's an old format run into the ground. That's basically Celeb Big Brother in a nutshell.
You get a few people each year that you actually have heard of, but when you have to be told in great lengths about who the people are, and why they count as being a celeb then surely the format is dead? Poor old Emma Willis has to stand there and make the 'twists' in the format seem exciting, and try to make us care about these Z listers, but by now I think we all spot this show for what it is - car crash telly.
You get a few people each year that you actually have heard of, but when you have to be told in great lengths about who the people are, and why they count as being a celeb then surely the format is dead? Poor old Emma Willis has to stand there and make the 'twists' in the format seem exciting, and try to make us care about these Z listers, but by now I think we all spot this show for what it is - car crash telly.