7/10
It's All about the Circulation
2 October 2014
The film is a pre-code talkie based upon a hit Broadway play that was written by a former newspaper managing editor. Long ago early talkies became dated (archaic sound, stagy performances) even though their messages may still be valid. So while we may dismiss the old-fashioned melodramatics of "Five Star Final," the movie message still holds true. Reckless news reporting is still a topic today, whether to improve television ratings, perk up website "hits," or advance a failing newspaper's circulation.

"Evening Gazette" publisher Bernard Hinchecliffe (Oscar Apfel), concerned because of a drop in circulation (circa 300,000), approaches intense Managing Editor Randall (Edward G. Robinson) to spice up issues with more "human interest stories" (meaning seedy stuff). Circulation and advertising execs French (Purnell Pratt) and Brannagan (Robert Elliott) concur with Hinchecliffe. So Randall cracks under pressure from his bosses and rekindles a twenty-year old sensational murder case. That involved a pregnant stenographer Nancy Voorhees (Frances Starr) who shot her adulterous lover for not marrying her. Hinchecliffe wants a follow-up story as to how Nancy is living. Of course, the fact that reopening the nearly forgotten case will hurt innocent people falls off the deaf ears of the three bigwigs. Nancy, who has moved on with her life, is living a quiet existence with bank cashier husband Michael Townsend (H.B. Warner) and college student daughter Jenny (Marian Marsh). Jenny does not know that (1) her mom once murdered a man and that (2) Mr. Townsend is not her biological father. Now Jenny is marrying nice-boy Philip Weeks (Anthony Bushell), son of well-to- do parents. His adamant father is a successful machinery manufacturer; neither he nor his heinous wife wants any bad publicity.

To uncover the latest information on Voorhees, Randall hires sleazy reporter Kitty "Legs" Carmody (Ona Munson) and teams her with amoral undercover reporter Isopod (Boris Karloff). Isopod was formerly kicked out of divinity school. Using some of the most sordid tactics seen in early talkies, the latter takes the unsuspecting Townsend couple into his confidence (bad mistake) and so they provide him with the information that he needs. Soon the story hits the headlines just before the planned wedding and results in more than one tragedy and a volatile finale.

Robinson was good as usual, and he is better here than when snarling (and without any virtues) as a gangster in those stereotypical and violent movies that starred him. Here he is constantly washing his hands and drinking at Corcoran's speakeasy (The Volstead Act is still in force), symbolic of his guilty conscience bubbling just below the surface. Aline MacMahon, as outspoken stenographer Taylor in love with Randall, is satisfying also. So was pretty Marion Marsh ("Why did you kill my mother?"). Karloff succeeds as the repulsive reporter. Catch his signature line when he enters Randall's office: "Good e-e-evening." Known for sharp dialog, sexual innuendo, and social satire, "Five Star Final" was nominated for an Academy Award for Best Picture, but it lost to "Grand Hotel". Like many early talkies it is quite histrionic.

A curious item of note involves pint-sized George E. Stone who plays contest manager Ziggie Feinstein. Now Ziggie calls up Dinky Ginsberg complaining about "a wise Arab" on 46th Street who owns a rival newsstand. "Take a couple of brass knuckles and do your stuff. Wow, the guy's a thug! Ziggie then calls City Commissioner Jim Donovan on the telephone to "lay down a route" as he will stage a one thousand-car cab race from the Bronx to the City Hall. Feinstein's reward to Donovan is a case of "cut" scotch. So much for the Volstead Act! Now Randall had earlier quipped that the race will kill a hundred people. But Ziggie is persistent, and tells Donovan that he already has the race fixed: "I'm gonna let an Irishman, a Jew, and a Wop win." Whoaaaa, now we know the flick's pre-code! And where is the protest for such a slur?
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