"A. J. Norbecker" (Kenneth Mars) is the owner of a brewery which has seen its sales of "Norbecker" beer decrease to abysmal levels. He attributes this to the poor marketing firm that he has hired and gives them one more chance to revive his sales. The advertising firm turns to "B. D. Tucker" (Loretta Swit) in a desperate attempt to keep the million-dollar account. As luck would have it, she and a veteran director named "Buzz Beckermann" (Rip Torn) go to a seedy bar and witness a robbery attempt which is accidentally stopped by three men: "Elliott Morrison" (David Alan Grier), "Merle Draggett" (William Russ) and "Frankie Falcone" (Saul Stein) who are nursing their beers while mulling over their bad fortunes. Because she needs something fantastic for a commercial, she uses some creativity and casts all three as heroes who prevented the robbery because it interfered with their drinking Norbecker Beer. This causes a sensation within the beer drinking world which feeds on itself and rapidly takes a life of its own. At any rate, the humor is okay but there is some sexual innuendo involved as well as some politically incorrect jabs at certain groups. Overall, the acting is adequate except for Loretta Swit who looks nice and probably gives a better-than-average performance. An average comedy all things considered.
