I have read most of the reviews by the IMDb users, and they all seem negative. Therefor i can conclude nobody got the message behind the movie.
We all know the famous criticizing documentaries by M.Moore. Well the pitch behind this movie is the same. Only this is scifi instead of a documentary. The concept of the movie is a critique about the manipulation that we call advertising today. It clearly states that advertisement should be a direct response to our needs, instead advertisement is more and more creating needs for us, for them to exploit.
So if you have any kind of intellect, enjoy the movie. If you were hoping to see a mindless scifi-save-the-world-from-eminent-destruction-movie, you picked the wrong flick.
We all know the famous criticizing documentaries by M.Moore. Well the pitch behind this movie is the same. Only this is scifi instead of a documentary. The concept of the movie is a critique about the manipulation that we call advertising today. It clearly states that advertisement should be a direct response to our needs, instead advertisement is more and more creating needs for us, for them to exploit.
So if you have any kind of intellect, enjoy the movie. If you were hoping to see a mindless scifi-save-the-world-from-eminent-destruction-movie, you picked the wrong flick.