6/10
Worth watching, but not stellar execution
26 October 2011
First off - I'm a guy. Albeit a guy who had graduate level feminist media theory classes 20 years ago - I'm a guy none-the-less. And I think people who know me would probably consider me "a guy's guy" overall.

The film is filled with much of what we studied in graduate school in the early 90s. So I guess there was a lot of "no duh" moments for me in it. But if it opens some people's eyes then it's worth it. The messages are essential to the health of our daughters, sons and country as a whole. Many of what I thought were the most important parts of the film were "glossed over," but that may be my view/perspective. For example, to me THE MOST important point in the film is that TV shows are essentially "made for men 18-34." Why - because that demographic doesn't really watch TV unless they're driven to the set somehow. TV show creators don't worry about women - because women watch TV anyway.

Think about that - most of us can agree that most of what's on TV is crap. And yet, the people who make TV don't worry about losing the female audience at all. Until women turn off the crap on TV, I doubt that will change.

Hit or miss (no pun intended) outing for a first time director. Great messages, important content, mediocre execution. Probably too much "sexual imagery" for me to let my 12 year old daughter watch it - but soon. And everyone over 15 should be aware of the subject matter. This is as good a way as any.
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