While clever in exposing product placement by using product placement to fund the film, the joke is on you. The viewer is assaulted by products in the name of journalism.
The novelty fades quickly because this film is a bitter pill bereft of ethics and accountability. Wearing the unctuous smirk of a charming snake oil salesman, Mr. Spurlock sucks at the teat he condemns.
The contract giving access to $1 million funding from the lead sponsor, Pom, stipulates the film must gross $10 million at the box office, sell 500,000 DVDs and downloads, and generate 600 million media impressions.
This means Mr. Spurlock needs asses in seats. At your expense, he's made a paean to commercialism whose sole financial purpose is to reimburse Pom and other sponsors. Therefore, should the public fall for it, you are paying the corporations, not a sincere filmmaker.
Mr. Spurlock's ethics are already in question:
In this film he wears a suit identical to ones worn in the 1990s by The Art Guys. Ultimately, Spurlock said he hadn't heard of the duo before and the accusations that he'd stolen the idea were baseless.
And the famous "Super Size Me" lawsuits where Spurlock was sued for $40 million by Cast Iron Partners who claimed failure to share the film's profits with them, despite signing a contract promising a 25 percent share.
Deny this charlatan his due. Above and beyond the financing, this is not an entertaining film.
The novelty fades quickly because this film is a bitter pill bereft of ethics and accountability. Wearing the unctuous smirk of a charming snake oil salesman, Mr. Spurlock sucks at the teat he condemns.
The contract giving access to $1 million funding from the lead sponsor, Pom, stipulates the film must gross $10 million at the box office, sell 500,000 DVDs and downloads, and generate 600 million media impressions.
This means Mr. Spurlock needs asses in seats. At your expense, he's made a paean to commercialism whose sole financial purpose is to reimburse Pom and other sponsors. Therefore, should the public fall for it, you are paying the corporations, not a sincere filmmaker.
Mr. Spurlock's ethics are already in question:
In this film he wears a suit identical to ones worn in the 1990s by The Art Guys. Ultimately, Spurlock said he hadn't heard of the duo before and the accusations that he'd stolen the idea were baseless.
And the famous "Super Size Me" lawsuits where Spurlock was sued for $40 million by Cast Iron Partners who claimed failure to share the film's profits with them, despite signing a contract promising a 25 percent share.
Deny this charlatan his due. Above and beyond the financing, this is not an entertaining film.