Stultified costume drama from Warners, weakly directed by Michael Curtiz and uneasily cast. In the South during 1894, with the waning tobacco industry being led only by the cigar, a kicked-around tobacco farmer looking for respect teams with an eager inventor and a confidence man to make the cigarette the most readily-available form of smoking, open to anyone with a few cents. Playing loosely with the facts surrounding the real-life rivalry between tobacco tycoons Washington Duke and George McElwee, the film is undone by smoke-screen romance and a jumbled, stuffy narrative--not to mention by Gary Cooper's leaden performance in the lead. Cooper, consistently in a foul mood, sits atop his horse looking down at everyone, so why would disreputable bad-girl Lauren Bacall or Patricia Neal, the trouble-loving daughter of the Major--Cooper's rival--even give him the time of day? Jeff Corey trumps them all as Mr. Barton, the brains behind the scheme that makes everybody rich; Donald Crisp is also solid (as usual) as the Major. Technical aspects well up to par, but the characters are a dreary lot. ** from ****