Okay, maybe most of the 7 is Jamie, Kay Panabaker, who in this movie seems a lovely creature. But I latched onto something in this picture which made me watch it till the end. For a movie aimed at, and I hate the word Tweens, it has a lot for adults to chew over too. The double personality was an interesting twist and not entirely coherent one, especially after watching it more than once. The whole pizzeria angle was hard to believe, why would anyone buy bad pizza, and how would it survive more than a few months. However the last thing I expect is realism concerning business in movies. But the themes of writing, reading and literacy is rare for this age group. Where is this movie set, it looks like Vancouver in the background?