7/10
New century commercial
16 August 2007
This was Spike Jonzes' first short movie, after a series of videos. He obviously wanted to make an original statement without being boring or "theoretical". And he succeeded!

The story is a simple one, you could even say frivolous, but this only adds to the ironic and fresh feel about it. Yet, on the other hand, we could say that one can't get rid of the feeling as if he/she was watching a commercial selling a new line of shoes.

Be that as it may, it is clear that Jonze already in his first motion picture attempt proved the value of his unorthodox, vibrant and intelligent approach to making movies.
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