I must say I did not expect too much from this doc. It would be easy to make it into some David Blaine type "BigMac and Circus spectacle", but it actually turned out to be a good documentary first with a clever premise, rather than a clever premise with a documentary thrown around it as filler.
Spurlock did a solid job of making his point which is much more than just "dont try this at home kids, even though you do it at home all the time." No, it went further than that talking about how the cards are essentially stacked against us. Not only do you have a mighty marketing machine "branding us" and conditioning us as kids to come eat bad food, there is a whole industry using every opportunity to convince us through giant lobby groups, massive advertising campaigns and countless product tie-ins, that its fun, its great, its a part of our lives and its always the real thing.
See it in the theaters if you can, or for sure rent it on DVD when it comes out. It was worth it.
Spurlock did a solid job of making his point which is much more than just "dont try this at home kids, even though you do it at home all the time." No, it went further than that talking about how the cards are essentially stacked against us. Not only do you have a mighty marketing machine "branding us" and conditioning us as kids to come eat bad food, there is a whole industry using every opportunity to convince us through giant lobby groups, massive advertising campaigns and countless product tie-ins, that its fun, its great, its a part of our lives and its always the real thing.
See it in the theaters if you can, or for sure rent it on DVD when it comes out. It was worth it.