That didn't take long did it?? Crossroads returned in something considerably less than a blaze of publicity to ITV1 on 13th January 2003. I was initially quite optimistic about it's chances, hoping that the daily dose of high camp farce, glamour and terrible acting might appeal to the great unwashed that is the British public.
Unfortunately, despite moving at a pace which would blow most other soap scriptwriters out of the water, covering dozens of storylines in a matter of weeks, it seems the show has failed to strike a chord with the considerable UK daytime audience, it's viewing figures sliding to a paltry 1.3 million per day (the 1st revival's lowest point was 2.5 million), barely enough to sustain a show Carlton and ITV spent almost £15 million on bringing back. So, this morning, on March 10th, 2003 it was announced that Crossroads will disappear from the schedules when it's current batch of episodes ends in the summer.... as if that wasn't bad enough, to add insult to injury - the show is being moved out of the 5pm slot in a few weeks to a more 'suitable' early afternoon slot.
To be fair to ITV, the show hasn't been dogged with any rumours of an axing, but also, it barely has had enough time to even register in the public consciousness - so I feel that an axing might well be premature. I know one thing, I'll miss Jane Asher and Jane Gurnett's deliciously awful bitching and catfights (as Angel Samson and Kate Russell respectively). No disrespect to ITV, but they seem to be developing an almost American mentality towards show, if it doesn't perform brilliantly from the start, then they're not interested. If the BBC behaved in a similar fashion, Eastenders would have been cancelled less than 3 months after first airing, instead of running for 18 years....
Unfortunately, despite moving at a pace which would blow most other soap scriptwriters out of the water, covering dozens of storylines in a matter of weeks, it seems the show has failed to strike a chord with the considerable UK daytime audience, it's viewing figures sliding to a paltry 1.3 million per day (the 1st revival's lowest point was 2.5 million), barely enough to sustain a show Carlton and ITV spent almost £15 million on bringing back. So, this morning, on March 10th, 2003 it was announced that Crossroads will disappear from the schedules when it's current batch of episodes ends in the summer.... as if that wasn't bad enough, to add insult to injury - the show is being moved out of the 5pm slot in a few weeks to a more 'suitable' early afternoon slot.
To be fair to ITV, the show hasn't been dogged with any rumours of an axing, but also, it barely has had enough time to even register in the public consciousness - so I feel that an axing might well be premature. I know one thing, I'll miss Jane Asher and Jane Gurnett's deliciously awful bitching and catfights (as Angel Samson and Kate Russell respectively). No disrespect to ITV, but they seem to be developing an almost American mentality towards show, if it doesn't perform brilliantly from the start, then they're not interested. If the BBC behaved in a similar fashion, Eastenders would have been cancelled less than 3 months after first airing, instead of running for 18 years....