Pyrotechnics galore highlight this movie's mediocre premise.
27 July 1999
The PM Entertainment Group Incorporated has created some of the best direct-to-video motion pictures ever. Their films, which concern primarily with action heroes battling impossible odds are lavishly exuberant and fun to watch. Though the PM team earns high marks for effort, EXECUTIVE TARGET is just not one of their more memorable classics...

Anyway, EXECUTIVE TARGET focuses on a stunt-car driver for action movies, Nick James (Michael Madsen), who is being transferred to a security prison in L.A. after being convicted for some minor, negligible offenses. He has one more year left of his sentenced term...but not so fast yet...

While riding on a prison bus, James and his criminal colleagues are ambushed by a couple of professional, anonymous assassins. James tries to escape via a convertible and wild chase scenes with the police ensue. James was considered lucky then to have fled from the cops, but unfortunately, the criminal masterminds have now kidnapped James' wife. They have forced her to partake in these schemes of Presidential proportions. James must abide by the villains' demands: to help kidnap the President of the U.S. of A...or else...they will silence his wife permanently...

Nick James has no choice but to help these bad guys kidnap the ye olde President of America...

Former Sports Illustrated Swimsuit model Angie Everhart and devious character actor Keith David are the main antagonists. Roy Scheider(!) (JAWS, BLUE THUNDER) is the main character, the imaginary pseudo-President of the United States, Carlson. At least, Mr. Scheider can look on the bright side, in this movie, he gets the privilege to play the President of the United States. How many actors in these days can brag about the opportunity to play the President of the United States of A-merica?

EXECUTIVE TARGET is sadly, prosaic material. The gossamer story-line does not help and the plot is as weak as hell. This film just barely survives the premise's implausibility, owning its gratitude to some well staged car chases, gun battles, explosions, action sequences, and just total carnage. If you love watching objects bursting into flames for no discernible reason, sit down and continue reading to find out more about this film! The action in this film is standard fare though. Lots of exploding helicopters are popular in this movie, police cars crash and conflagrations happen all over the place. Shoot-outs though are a bit less common in this film. To summarize about the pleasing action scenes of EXECUTIVE TARGET, their pyrotechnics are enough to mollify any adventurous fan's satisfaction. It will definitely keep your heart pulsating in anticipation!

As for the texture of EXECUTIVE TARGET, do not expect much. Character development is nonexistent, the sinister, hostile and diabolical villains' motives also do not make much sense either, particularly the reason why they would want to kidnap the President of the U.S.A. in the first place. Michael Madsen remained nondescript and wooden as the main hero. Angie Everhart stayed acerbic as an obstinate "lady venom," and Roy Scheider continued to be taciturn as the President who supposedly had a lot of notoriety. EXECUTIVE TARGET misses the mark in being original, but it has lots of action, colossal car chases, mayhem and frenzy, and corny humor. No melodramatic moments here, just straightforward entertainment that is diverting, if nothing else.

In this movie, my friend, do not expect anything within a proximity of novelty in this low-budget action film. Still, if you will learn to lock up your common sense elsewhere for a good 96 minutes, then maybe you will be appeased by this motion picture that's surprisingly average. My personal opinion though, about EXECUTIVE TARGET is that it is a more nominal effort from the usually talented Pepin-Merhi group, who are very good at making many explosive movies.

RATING: ** out of ****.
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