The documentary explores the various ways that governments and corporations have used Freud's theories.
The untold and sometimes controversial story of the growth of the mass-consumer society.
The roots and methods of consumerism and commodification and their implications.
The business and political worlds use psychological techniques to read, create and fulfill the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters.
"We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. Man's desires must overshadow his needs."
The untold and sometimes controversial story of the growth of the mass-consumer society.
The roots and methods of consumerism and commodification and their implications.
The business and political worlds use psychological techniques to read, create and fulfill the desires of the public, and to make their products and speeches as pleasing as possible to consumers and voters.
"We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. Man's desires must overshadow his needs."