The central concept of having a bull that would rather smell flowers than fight isn't a bad idea for a kid's story as it promotes a sweet message. The main character as well as the supporting characters were likable. There were 3 German show horses in the field next to the bulls and these horses would act like they were superior to the bulls. At one point there was even a dance off between the horses and the bulls, which although completely unoriginal, it was funny. There was also a joke involving 3 hedgehogs and Spanish numbers, which was also hilarious. The most creative (although overly extended) joke was a sketch literally involving a bull in a china shop. These as well as some of the action scenes that were impressive. As well as Cena, I thought there was a pretty good supporting voice cast which they did good. Overall, Ferdinand is a fine movie with a nice message.
