Nathan for You is hilarious. Pure genius...reminds me of early Woody Allen or Sasha Baron Cohen in Borat. Nathan is portrayed as an arrogant loser...you know the type. The guy is completely clueless and the show is so creative in coming up with so many bizarre ideas. The reaction of people to Nathan's personality is half the fun. The formula is simple: Nathan makes a suggestion to a small business owner or manager on how to improve profits. They reluctantly agree and Nathan gets to work...consulting experts, etc. He then follows through on it and it's a disaster and ultimately rejected. Nathan then awkwardly tries befriend the client and he, too is rejected. Too funny!