Grossly under-rated. A black comedy about the media
7 July 2008
Not many movies have been set against the media industry as the backdrop. The other ones that come to mind are "New Delhi Times" and "Main Azaad Hoon" and both of them though critically acclaimed didn't set the cash registers ringing. Hey, I am lost for words... jinxed perhaps?

Year: 2000. Situation: TV channels was still an sunrise industry. There wasn't a glut in the market vying for the audience or a murky fight for the TRP's. Perhaps owing to which, the audience couldn't understand the meaning of media manipulation.

The movie starts off on a light note with the boy and the girl working for competitor's TV channels on loggerheads with each other, no rocket science here... love-story ensues and finally getting down to serious business to fight for justice for unjust done to common man. The audience expectations were probably not correctly calibrated and the "fighting for a cause + patriotism + national movement" came as a bolt from blue to the audience resulting in an indigestible fare.

• SRK:: Gives his 100% to the role making it a very convincing portrayal.

• Juhi:: Very good and as usual compliments well with SRK.

• Satish Shah & Dilip Tahil as gullible media magnets were justified.

• Paresh Rawal as the "eye-of-the-storm" has his moments and delivers to the utmost perfection.

• Govind Namdeo and Shakti Kapoor as vile politicians justify their parts well.

• Johnny Lever is usual self.

• It was nostalgic to see a few characters from "Nukkad".

Jatin-Lalit provide good music. There is no doubt about Javed Akhtar's capabilities on lyrics. Sharmista Roy and Farah Khan deserve a special mention for contribution to art direction & choreography respectively.

Director ensured that all the ingredients were in adequate proportions and doesn't go overboard on any of them. There is a soul in the movie and the goods have been delivered with conviction.

Had the movie been made today, the audience would have related to it spot-on. The movie has a good social message and deserves to be posthumously declared as an satire on the media.

PS: Evidently, outright rejection from the audience has put off SRK to make meaningful cinemas.
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