Mykola Yeriomin got the idea of the video after watching feature film TeleviZion (2018), Sergey A. April Fools release which was mostly made in one night. Among the scenes there was a lengthy video art sequence scored to Yeriomin's track "Down the Drain", which he was perfect for a music video. Two additional scenes were directed and filmed by Yeriomin himself only a day before video premiered on YouTube.