Netflix flooded its U.S. streaming service with an all-time high tonnage of original TV shows and movies in the third quarter of 2018 – a positive signal that the No. 1 subscription-video service will hit its customer-acquisition targets, according to a new report from Wall Street firm Cowen & Co.
The company bowed nearly 676 hours of originals for the quarter ended Sept. 30, which is equivalent to about 28 full days. That’s more than double the amount of Netflix originals launched in Q3 2017 (289 hours) and up 50% from 452 hours in Q2 2018, Cowen & Co. estimated. The relative quality of that glut of new content is debatable, but Netflix’s track record shows that greater amounts of exclusive programming leads to higher sub growth and lower churn.
In the most recent quarter, the company released new seasons of “Orange Is the New Black,” “Marvel’s Iron Fist” and “Bojack Horseman,” along with controversial drama “Insatiable” and Cary Fukunaga-directed psychological thriller “Maniac,...
The company bowed nearly 676 hours of originals for the quarter ended Sept. 30, which is equivalent to about 28 full days. That’s more than double the amount of Netflix originals launched in Q3 2017 (289 hours) and up 50% from 452 hours in Q2 2018, Cowen & Co. estimated. The relative quality of that glut of new content is debatable, but Netflix’s track record shows that greater amounts of exclusive programming leads to higher sub growth and lower churn.
In the most recent quarter, the company released new seasons of “Orange Is the New Black,” “Marvel’s Iron Fist” and “Bojack Horseman,” along with controversial drama “Insatiable” and Cary Fukunaga-directed psychological thriller “Maniac,...
- 10/10/2018
- by Todd Spangler
- Variety Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.