On August 1, 2016, a live video hosted by Apple Music appeared on Frank Ocean's website, boysdontcry.co, broadcasting a vacant warehouse. In the following weeks, the black-and-white livestream depicted Ocean diligently working with wood & other materials to construct a spiral staircase, while sporadic loops of instrumental music played in the background. The video was revealed to be a promotion for 'Endless,' a 46-minute visual album released exclusively through Apple Music on August 19, 2016 (only a day before the release of Ocean's long-awaited album, 'Blonde,' previously known as 'Boys Don't Cry').
On Cyber Monday, November 27, 2017, a remastered, limited reissue of Frank Ocean's 'Endless,' in physical audio & visual formats, was released by Blonded (formerly Fresh Produce), made available for purchase on blonded.co (formerly boysdontcry.co) and shipping in April 2018. The reissues included a DVD & VHS edition of the visual album, as well as a CD & LP audio-only release.
Visual artist Tom Sachs, a contributor to Frank Ocean's 'Endless,' was interviewed by Pitchfork in 2016, and said, "The 40-minute version is edited, but there's something like a 140-hour version. That's the whole thing. That exists, that's the art piece;" this fact is reiterated in the visual album's tagline, "46 minutes of 120 hours in the life of Frank Ocean." Sachs continued with Pitchfork, "The spiral staircase is also an endless column, a reference to Romanian sculptor Constantin Brancusi's work."
Frank Ocean interacts with a large boombox in the back-right corner of the warehouse during the visual album. Tom Sachs assembled the 12' by 8' sound system, dubbed "Toyan's Arsenal," in 2002 and lent the art piece to Ocean for the filming of 'Endless.' The official album artwork includes a photograph of the headphone rack located on the left side of Toyan's Arsenal, and the title sequence contains iconography based on the wiring on the back side of the boombox.