A new generation of fashionistas chronicle their ambitions of ruling the global scene in fashion street culture. Fashion industry experts, major and independent designers, music artists, and Hollywood talent all testify that the style found in street culture has become just as respected as runway shows and ad campaigns. The style found in urban street culture now represents the most dynamic cross-current in modern day fashion. Magazines and billboards have been replaced by apps and social media; creating the kind of competition that can easily give new authority to a virtually unknown. This film introduces the world to all of the candidates who are out to claim the throne and set their names in the history of iconic fashion and culture.
—Warner Studios