The first official trailer for this movie was released on July 1 2018. This trailer received over 350.000 views within a day. Herewith it broke the record for the most amount of views in 24 hours for a Dutch film trailer ever.
A test screening was held at film museum EYE in Amsterdam on June 21 2018. This means that there are people who saw an early version of the movie before the first trailer was even released.
This production wrapped after a total of 15 days of shooting.
On August 12 2018 Dylan Haegens and his team traveled by helicopter to open all special premiere screenings in the Netherlands. The screenings took place in Breda, Enschede, Utrecht, Groningen and Venray. Most of the screenings were completely sold out. The Belgian premiere took place in Antwerp on August 15. Dylan and his team were also present there.
Sound recordist Timo Hegtermans promised the cast and crew to get a tattoo of the cartoon version of Dylan Haegens, if he would reach 1000 followers on his Instagram page during shooting. After Dylan announced this bet on his own Instagram, Timo reached 1000 followers in less than 30 minutes. Ironically enough, Timo was wearing a shirt with the saying 'Bad Decisions Make Good Stories' when eventually getting the tattoo.