Justin Timberlake's character in the music video was inspired by Steve Jobs.
Grammy-winning director Mark Romanek previously directed the music video Justin Timberlake's 2016 Academy Award-nominated song "Can't Stop the Feeling!"
The setting of the music video is at the Pan-Asian Deep Learning Conference in Kuala Lumpur, Malaysia in 2028.
The outro of the song's recording features vocals from Jessica Biel, Justin Timberlake's wife.