Director Crystal Moselle first saw two members of Skate Kitchen whilst riding the train. It was here that she approached them to star in a short film with Italian fashion label 'Miu Miu'. After the success of that short, she decided to pursue a feature film starring them.
During a viewing of this film in Atlanta in 2018, Sal from Impractical Jokers made an appearance for the IJ movie resulting in a 2nd Jaden Smith tattoo