Director Lance Drake explained that "When I heard this song, I knew I wanted to do an action-packed narrative. I'd heard about Lauren a year or so ago, I read her story and she gave me personal inspiration so I'd always kept her in mind to shoot with one day. The power of the song made me think of her - so I wrote the video narrative based on Lauren's story and how she overcame the odds."
Musically, the song reflects the more recent pop, dance and electronic-influenced sound Muse has adopted and previously showcased on songs such as "Undisclosed Desires," "Madness" and "Dead Inside."
Singer/guitarist/composer Matt Bellamy explained that "I was looking to counteract the current negativity in the world and give inspiration, optimism and hope to people to fight for the causes they believe in - that as individuals we can choose to change the world if we want to".
This song was recorded in Air Studios, in London in March or April 2017.
The song, wrapped in secrecy other than the BTS videos, was to be released with a music video on YouTube and on the KROQ Los Angeles radio station, followed by an interview with Matthew and Dominic on May 18th, 2017.