The video was filmed in Berlin in the former State Council building (Staatsratsgebäude) of the German Democratic Republic which now houses the European School of Management and Technology.
In an interview, Rammstein described the music video of "Ich Will" as being a demonstration of the media's obsession with a good story, as well as an illustration of the immortality that can be achieved by those who commit wrongs.
Since it was released the day before the September 11, 2001 attacks, many channels did not air the music video (which was to debut on U.S. television the next evening).
"Ich Will" was the only song from Mutter that was not played live in its demo form in the concert for members of the Fan Area on April 2000.
"Ich Will" is the 11-th single of Rammstein.