Endemol Shine North America CEO Cris Abrego knew he wanted to find a way to do business in Mexico after he became the solo CEO of the company in late 2016.
Abrego had a sense that the TV market in Mexico was changing and expanding almost as quickly as it has north of the border. What he didn’t know was that Netflix, Amazon and other players were about to invest in Spanish-language production in a huge way, priming the demand for high-end content from seasoned producers.
Today, Endemol Shine’s Mexico City-based production unit, Endemol Shine Boomdog, is humming, producing series for Mexico and other Latin American markets as well as shows for Spanish-language outlets in the U.S.
In the latest episode of Variety’s Strictly Business podcast, Abrego details how Endemol Shine came to embrace the opportunity to make television shows for all of the Americas, without bifurcating the process by language.
Abrego had a sense that the TV market in Mexico was changing and expanding almost as quickly as it has north of the border. What he didn’t know was that Netflix, Amazon and other players were about to invest in Spanish-language production in a huge way, priming the demand for high-end content from seasoned producers.
Today, Endemol Shine’s Mexico City-based production unit, Endemol Shine Boomdog, is humming, producing series for Mexico and other Latin American markets as well as shows for Spanish-language outlets in the U.S.
In the latest episode of Variety’s Strictly Business podcast, Abrego details how Endemol Shine came to embrace the opportunity to make television shows for all of the Americas, without bifurcating the process by language.
- 1/15/2020
- by Cynthia Littleton
- Variety Film + TV
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