When the film and TV industry emerges from self-isolation to a forever altered landscape, one silver lining will be the online savvy newly gained by traditionally digitally-shy businesses, some of whom have reacted with lightning speed to devise virtual showcases.
A drive towards virtual events initially manifested in early March across disrupted festivals such as Cph:dox and Thessaloniki, which hosted Zoom-based pitch events. But now, a new wave of business-oriented, distributor-led virtual events need to prove their mettle as the full brunt of canceled April and May markets such as Series Mania, MipTV, L.A. Screenings and Cannes is felt across the industry.
Sony was one of the first studios to reveal plans for a virtual offering in lieu of their annual Screenings event in May, with plans for an on-demand experience showing off new titles such as Hulu comedies “Woke” and “Crossing Swords” and Adrien Brody-fronted horror drama “Chapelwaite.
A drive towards virtual events initially manifested in early March across disrupted festivals such as Cph:dox and Thessaloniki, which hosted Zoom-based pitch events. But now, a new wave of business-oriented, distributor-led virtual events need to prove their mettle as the full brunt of canceled April and May markets such as Series Mania, MipTV, L.A. Screenings and Cannes is felt across the industry.
Sony was one of the first studios to reveal plans for a virtual offering in lieu of their annual Screenings event in May, with plans for an on-demand experience showing off new titles such as Hulu comedies “Woke” and “Crossing Swords” and Adrien Brody-fronted horror drama “Chapelwaite.
- 4/1/2020
- by Manori Ravindran
- Variety Film + TV
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