I did not see what Josh saw at all and I was looking for it after reading his review. At the end of season 3 the team was told that they neglected a certain part of town but it was discovered that the area was not business district and that was why it wasn't considered. Nonetheless, the team thought they could have done better at diversity and like other lessons they learned in other towns, they tried to do better in the next town. All of the comments about diversity at the beginning of season 4 were made by residents of Searcy. And every town nowadays has struggles with everybody being able to get along in a diverse population. I thought Searcy people were portrayed as the good people they are (I live in AR), and I think on the whole Amanda and the team have their hearts in the right place. That said, the show does have a lot of sappy music and they play up the savior aspect. Even though I realize I'm only seeing snippets of the conversations, I still think I would have chosen some different businesses to help and it is true that this is a production for TV. However, all the seminars and gifts of accounting, marketing, and legal support is of genuine help to those entire communities. Who knows how much help spending a few months with a small business in any size town would be in the long run but at least they are trying, and I think all in all this show provides a valuable service to entrepreneurs everywhere.