The antagonist of is a new character called "Risky Business" the older brother of President Business from the first movie. He shares a close resemblance to his brother, but he has white hair and his suit is more blue. He has never been released as a physical LEGO Minifigure.
The outside of the Wells Fargo Theater was slightly stylized for the premier of the film. The steps leading to the door had pictures of the characters on them, and the doors had lights shining on them in the shape of Risky Business. This was left up for a while afterward as well, until at least June 2016 or later.
Most of the original voice actors return, but Emmet is voiced by A.J. LoCascio instead of Chris Pratt.
It premiered at the Wells Fargo Theater in Legoland Florida on January 29th, 2016, and plays at every Legoland and Discovery Center, plus the St. Louis Zoo, Excalibur Las Vegas, Noah's Ark Water Park, and Warner Bros Movie World.
"4D" elements such as wind, water, fog, lighting and other special effects bring the larger-than-life experience off the screen and into the audience. 3D glasses are also used.