Music is like any other entertainment medium open to judgement. Some stuff gets forgotten while other pieces of work go down as all-time classics that endure the test of time. As poetic as it is about the female form and a chosen piece of clothing, I don't know how one goes about critically judging Sisqó's 'Thong Song' as a music video beyond stating it's entertaining.
Helmed by veteran director Joseph Kahn, Sisqó is joined by cameos from the hip-hop world and the energy level is high as the expected lovely female sights & dance moves fill the screen. A likable bit with his young daughter, wife and yes a thong kicks things off. With his open sleeveless jacket and his patented silver hair, Sisqó hits the beach with many sexual innuendos both lyrically, visually in the sand or on a concert stage.
It's the latter where things reach an almost comic pitch. Florescent clothes in the dark as ladies bounce about. Sisqó with male backup dancers, a full orchestra complete with fireworks, huge pieces of cloth blowing in the wind meant to represent thongs. The only demerit is a lack of many thongs. Guess they had to be careful showing too much, too risqué for tv.
Released in a few minor iterations, 'Thong Song' was one of the hottest tunes of 2000 and I'm quite sure the music video had a huge impact on that. It of course drew criticism as being another video which exploited women, but that argument died as quickly as the laws of physics going on here.
Helmed by veteran director Joseph Kahn, Sisqó is joined by cameos from the hip-hop world and the energy level is high as the expected lovely female sights & dance moves fill the screen. A likable bit with his young daughter, wife and yes a thong kicks things off. With his open sleeveless jacket and his patented silver hair, Sisqó hits the beach with many sexual innuendos both lyrically, visually in the sand or on a concert stage.
It's the latter where things reach an almost comic pitch. Florescent clothes in the dark as ladies bounce about. Sisqó with male backup dancers, a full orchestra complete with fireworks, huge pieces of cloth blowing in the wind meant to represent thongs. The only demerit is a lack of many thongs. Guess they had to be careful showing too much, too risqué for tv.
Released in a few minor iterations, 'Thong Song' was one of the hottest tunes of 2000 and I'm quite sure the music video had a huge impact on that. It of course drew criticism as being another video which exploited women, but that argument died as quickly as the laws of physics going on here.
