Nathan helps advertise a pet shop by making a gravestone advertisement at a pet cemetery. He adopts a pet fly, naming him Buzz, caring for it until it dies. He hires a rabbi to conduct the funeral and brings out a giant tombstone with the advertisement for the pet store. After thousands of dollars in negotiations, the tombstone is permanently placed in the cemetery.
Nathan suggests a 6 minute clean to a maid service by using a 40 maid crew. He finds a customer willing to try the service. He coordinates everyone's duty while inside and they clean his entire house in 8 minutes. The customer was very impressed with their work.
Nathan hires a dynamic focus group to help him become more likable. He changes his clothing style, uses more gestures and looks into the camera to be more effective. He tests his new self by visiting the private investigator from last season. After calling him a goober and a nerd, Nathan blames the focus group on their dishonesty.