- The WHO?MAG Hip Hop Document, the winner of the 2010 Pocono Film Festival for "Best Documentary", takes you through the journey of the creation of hip-hop from its roots featuring interviews with the biggest names in hip-hop.
- What is hip-hop? Is it just a playful phrase created by Cowboy in one of his legendary freestyles? Is it a Kool Herc house party on Sedgwick Avenue in the Bronx? Or is it the day the combination of the 4 elements (rap, DJ, graffiti, and breakdancing) united for a common cause? Whatever the driving factor is that attracted a new generation of music lovers, it is credited for creating a 30 billion dollar industry. Along the way, many names have been forgotten, ignored, or straight out disrespected. There are hundreds of MCs that have struggled to turn a dirt path into a superhighway for absolutely no compensation, strictly for the love. This is their document. The WHO?MAG Hip Hop Document is a deeper look into those individual perspectives that molded hip-hop into the art form that presently exists. What separates Hip Hop Document from any other attempted documentary is the diversity of artists, the library of interviews, and the quality of footage and questions presented. Let Chuck D and Flavor Flav take you on a political roller coaster, DMC recapture the moment of being the first rap video on MTV, Sugar Hill Gang speaking about the harsh, hatred, and twisted road to bring hip-hop outside of New York, and Grand Wizard Theodore demonstrating how he created the scratch. Take an unforgettable journey deep into the grass roots of the Bronx to explain the relevance and the everlasting imprint hip-hop has left on todays society. All interviews take place in the artists natural environment. Interview include, but not limited to, Public Enemy, Run DMC, Sugar Hill, Gang, Grand Master Caz, Grand Wizard Theodore, Red Alert, Black Sheep, Naughty by Nature, UTFO, Newcleus, Busy Bee, Jeru the Damaja, Sadat X, Craig G, Kool G Rap, Just Ice, UMCs, Chubb Rock, and many others.—Robert D Schwartz
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