Recently, it seems like large corporations just can’t help investing in media companies. British broadcasting and television company ITV is now following suit by investing in New York-based Believe Entertainment Group. The digital entertainment company produces many popular shows, including The LeBrons (an animated series for Xbox starring LeBron James), In the Booth (a behind-the-scenes series on YouTube hosted by DJ/musician Tiësto), and Money Where Your Mouth Is (a game show on Hulu hosted by Jay Mohr). Specializing “in developing premium entertainment with A-list talent and matching them with global brands,” Believe Entertainment has several new initiatives in development which will be announced in the near future. “As the entertainment industry continues to converge to meet the demands of consumers and how they want to view content, this partnership offers both companies a distinct competitive advantage,” said Dan Goodman and William H. Masterson III, co-founders of Believe Entertainment Group,...
- 9/10/2014
- by Bree Brouwer
- Tubefilter.com
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