In recent years, the Nsync song “It’s Gonna Be Me” has inspired one of the internet’s favorite date-related gags, and the best place to witness that meme’s growth is on YouTube. Justin Timberlake’s unique pronunciation of the word “me” in the 2000 pop song’s chorus has allowed the track to become the official anthem of the month of May. As a result, during the final day of April, the “It’s Gonna Be Me” video sees a drastic spike in viewership, because it’s gonna be May.
Know Your Meme traces the history of “It’s Gonna Be May” back to 2012, but the joke has really taken off over the past four April 30ths. It got on President Obama’s radar in 2014, and Timberlake himself acknowledged it two years later. This year, Twitter users and media companies have once again jumped on the opportunity to tell...
Know Your Meme traces the history of “It’s Gonna Be May” back to 2012, but the joke has really taken off over the past four April 30ths. It got on President Obama’s radar in 2014, and Timberlake himself acknowledged it two years later. This year, Twitter users and media companies have once again jumped on the opportunity to tell...
- 5/1/2017
- by Sam Gutelle
- Tubefilter.com
Clear a path, people, because there’s a new meme in town. The Verge calls them “technical memes,” while Know Your Meme dubs the new phenomenon a “word replacement remix.” Basically, you take a piece of existing art (Bee Movie, for example), then alter it somehow based off a particular word or trigger. There’s YouTube user Avoid At All Costs’ “The entire bee movie but every time they say bee it gets faster,” which is self-explanatory. There’s also That One Ghost Named Asdfghjkl’s “The Bee Movie But Without Bees,” which is also self-explanatory. Now, Idea Channel has given us the epitome of all Bee Movie memes with “The Bee Movie But Every Time They Say Bee We Explain The Deal With Bee Movie,” which is self-explanatory both in name and conception.
In it, host Mike Rugnetta alternates between a practical explanation of how to create your own...
In it, host Mike Rugnetta alternates between a practical explanation of how to create your own...
- 1/24/2017
- by Randall Colburn
- avclub.com
I've had my eye on New York startup Vhx ("sell video directly to your audience") for a while now, and so have such internet-savvy people as Aziz Ansari, Kevin Spacey and Alamo Drafthouse. Founded in 2010 by early Boxee and Vimeo engineer Casey Pugh and developer Jamie Wilkinson, who worked together on "Star Wars Uncut," a fan-sourced shot-for-shot remake of "Star Wars Episode IV: A New Hope," Vhx placed on Indiewire's first Influencers list. When they won an Emmy, Pugh and Wilkinson launched Vhx, without knowing exactly what it would be. They self-funded at first (investors came later), tinkering with aggregating shared video and creating the "Know Your Meme" encyclopedia. They eventually figured out that Louis Ck and Joss Whedon were onto new models for direct-to-fan distribution, and when Ansari turned to them for help, they realized that they had built the technology for an online distribution platform. Pugh and Wilkinson.
- 5/29/2014
- by Anne Thompson
- Thompson on Hollywood
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