The project was initiated by writer-director and Eiffel descendant Savin Yeatman-Eiffel. He wanted to revisit his ancestor's work for the centenary of his death with a fresh perspective, replacing it in the context of the great transformations the second half of the 19th century went through, as well as reminding everyone of the many battles Gustave Eiffel had to fight to impose his project against now forgotten rivals, to build it of course, and also to fight off very aggressive opponents.
The travelling exhibition "Eiffel, La Guerre des Tours / Eiffel, Higher and higher", curated by co-director Yeatman-Eiffel and first held on the esplanade of the Eiffel Tower from July 2023 until January 2024, is based on the same in depth research carried out for the documentary.